Soma Hospitality is a team of experts with a strong track record in outdoor and experiential hospitality development, operations, and marketing.

We’ve completed 25+ hospitality development projects, managed over $200MM in total development, and built marketing solutions for dozens of properties.

Our comprehensive services span from initial concept through ongoing operations, including development advisory, full-service project management, feasibility studies, and strategic marketing solutions. We specialize in creating distinctive outdoor hospitality experiences, from boutique hotels and campgrounds to outdoor resorts, with a focus on sustainable development and long-term value creation.

Our hands-on approach ensures that each decision from concept through final execution aligns with both the project’s critical path and long-term value creation.

Small details count, and the most important considerations at any given moment, is project health. Our unwavering commitment to successful development drives every decision, from strategic direction to small details, ensuring that each project reaches its full potential.

We work as a collective (without egos) to bring projects to fruition, fostering an environment where collaboration and shared expertise take precedence over individual recognition. This team-first mentality enables us to tackle challenges efficiently.

Our team of experienced professionals has years of proven expertise and established industry relationships…

Samuel Morton

CEO of Soma Hospitality. He leads the company’s development service offerings. He has overseen more than $200 million in development projects across hospitality, commercial, and large residential spaces.

Alex Burkett

Director of Marketing at Soma Hospitality. He leads the company’s marketing service offerings. Previously, he managed campgrounds and marketing for leading outdoor hospitality brands.

Matt Whitermore

Managing Partner at Soma Hospitality. He brings extensive experience acquiring and operating in outdoor hospitality and finance and a shared vision for thoughtful real estate development projects.

Let’s grow together. Reach out and schedule time to chat with our team below.

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